HSM is about tweens that want to fit in and yet stay true to themselves. Friendship, romance, music and dance.

Style: Friendship and romance. Stardom and team spirit.

Target group: Tweens, girls and boys 7-12 years.

Other designs in this target group: Hello Kitty Stitching, Hello Kitty Apple, WD Fairies , Hannah Montana,  Jonas Brothers and Snoopy